When it comes down to it email marketing is all about getting the basics right. You need to invest time into the big picture strategy thinking about how to raise awareness, build interest, develop desire, and encourage action like make a purchase, signing up for a webinar, or subscribing to your newsletter. Some would say they have the perfect formula but I would say that’s far from the truth. The perfect formula is doing the basics, assessing the result through great metrics, an tweaking your strategy along the way. I assessed over 40 email marketing practices and provided my top five.

  1. Get Personal
  2. Show you care
  3. Ask for feedback
  4. Tap into Social Trends & Events
  5. Tell Readers What to Do

Do you want to learn more about these practices with examples? Just download our ebook right here!


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